Curio – A Collection by Hilton Makes its European Debut
Hilton Worldwide welcomes the Reichshof Hamburg to its growing PortfolioHilton Worldwide has reached agreements to add its first European hotels under the Curio – A Collection by Hilton brand. Dating back more than a century each, Reichshof Hamburg and Rumeli Han Istanbul are historic landmark hotels undergoing major renovation and restoration. The hotels are due to open in 2015 and 2017 respectively.
Launched in June 2014, Curio offers upper upscale and luxury independent hotels the opportunity to partner with Hilton Worldwide whilst maintaining their own distinct identity and local charm. Having already welcomed guests into the first Curio properties in destinations in the Americas including Las Vegas, Dallas and Florida, Reichshof Hamburg is expected to be the first Curio to open in Europe.
Patrick Fitzgibbon, senior vice president, Europe & Africa, Hilton Worldwide said, “Europe offers a prime growth opportunity for Curio owing to its concentration of quality independent hotels. Reichshof Hamburg and Rumeli Han Istanbul are iconic properties which, by joining Curio – A Collection by Hilton, will maintain their unique characters, underpinned by Hilton’s commercial engine and global reputation.”
Reichshof Hamburg is owned and operated by RH Operations GmbH & Co. KG, a wholly owned subsidiary of Cologne based Event Hotels, and boasts a prime location in the strategic Hamburg market, directly opposite Hamburg Central Station.
Built in 1910, the hotel features an imposing art deco façade and an impressive panelled restaurant, installed in the 1920s and taking inspiration from by Hamburg’s rich maritime history. Reichshof Hamburg is currently undergoing a €30m renovation programme which will return its exterior to its former glory, whilst creating a new, contemporary interior. Upon completion in Q2 2015, the hotel will include 278 guest rooms and suites, 10 meeting rooms and a 177 square metre ballroom.
Dianna Vaughan, global head, Curio – A Collection by Hilton, said, “Curio was created in response to demand from owners of hotels which have their own distinct identity, but who want to benefit from Hilton’s distribution advantages and international customer base, including more than 44 million Hilton HHonors members worldwide. Since launching Curio less than a year ago, the reception from owners and guests has been incredible, and our maiden hotels in Europe join five hotels currently trading and more than 20 in the pipeline or with signed letters of intent across the world.” Hotels within Curio – A Collection by Hilton offer advantages for guests and owners including Hilton Worldwide’s operating system, which has facilitated the rapid global rollout of e-check in and room selection at more than 4,100 properties globally. “An affiliation with Curio – A Collection by Hilton seems like the natural choice for Reichshof Hamburg; it will allow us to maintain the hotel’s revived iconic charm and reference to its long history in Hamburg while at the same time the hotel will benefit from the strong Hilton distribution and loyalty systems.” said Anders Braks, CEO of EVENT Hotels.